ZERO-WASTE
THE FIRST ZERO-WASTE FINE DINING AND HIGH-END CATERING SERVICE IN THE MIDDLE EAST, BASED IN JEDDAH, SAUDI ARABIA—THOUGHTFULLY DESIGNED WITH AN IDEOLOGY AND OPERATIONAL PRACTICES THAT ALWAYS KEEP THE BIN IN MIND.
THE PRODUCTION OF WASTE HAS BEEN ELIMINATED BY SIMPLY CHOOSING TO TRADE DIRECTLY WITH FARMERS, USING RE-USABLE DELIVERY VESSELS AND CHOOSING LOCAL INGREDIENTS THAT THEMSELVES GENERATED NO WASTE. ANY REMAINING SCRAPS OF FOOD IS THEN COMPOSTED… CLOSING THE LOOP.
“ENVIRONMENTAL RESPONSIBILITY MUST STEM FROM THE UNDERSTANDING THAT WE ARE NATURE,” EXPLAINS HEAD CHEF YASMIN. “WHEN WE BEGIN AS HUMANS TO UNDERSTAND THAT OUR SEPARATION FROM OUR ENVIRONMENT IS MERELY AN ILLUSION, WE CAN THEN START TO INITIATE ACTION AS WE ARE OF THIS EARTH.”